Google has recently been experimenting with a new addition to its ads – the “Established In” feature. This feature displays the year a business was established right next to the ad description. It’s like a little badge that gives users quick insight into the longevity of a business.

What’s the Buzz About?

Brodie Clark, an eagle-eyed observer, caught wind of this update and shared a screenshot on X. According to his post, along with the establishment year, there’s also an icon representing the business, much like the ones we see on Google Business Profiles.

What Does This Mean for Advertisers?

If you’re running ads on Google, this could be a game-changer. The “Established In” feature adds an extra layer of credibility and trust to your ad. When potential customers see that your business has been around for a while, it can boost their confidence in your brand.

Have You Spotted Them Yet?

This feature is still in the testing phase, so you might not have come across it yet. But keep your eyes peeled next time you’re browsing the web – you just might stumble upon an ad sporting its establishment year proudly.

Join the Discussion!

Curious to learn more or share your thoughts? Head over to the forum discussion at X and dive into the conversation.

Google is constantly evolving its advertising platform to provide users with the best possible experience. The “Established In” feature is just one example of how they’re striving to make ads more informative and trustworthy. Keep an eye out for further updates as Google continues to refine its advertising offerings.